Tesco Groceries

Working as a UX designer as part of various cross functional squads. I was focusing mainly on browse optimisation and checkout improvements

Kieran Anderson - Senior Product Designer London - Mobile App Design

Projects I was involved in

Browse optimisation

Kieran Anderson - Senior UX/UI Designer London - Design thinking

The problem

Customers are struggling to find the products they want when browsing the app

I was tasked with leading a new stream - Browse optimisation, to find and solve the issues with product discoverability

View presentation

Grocery app checkout

Kieran Anderson - Senior UX/UI Designer London - Mobile App Design

The problem

Mobile app checkout conversion was not as high as it could have been

My approach

After a competitive analysis, it was realised that the old checkout view was not up-to-date or fit for purpose for todays app ecommerce user

Using what was there already as a guide to speak to customers to identify pain points. Some of which were:

  • Not clear when the delivery will be arriving
  • Extra costs not always clear
  • Confusing UX for applying vouchers and coupons
  • Breakdown of costs not completely clear
  • Unsure if the order had actually went through

After working with the analytics team it also backed some of this qualatitive data up

After all of the user feedback was collated, a session was ran with stakeholders to identify the main pain points using affinity mapping methods

A prototype was created using native components and tested on customers remotely. After a couple of rounds of testing and iteration the design was ready to ship

Solution & results

A brand new, native checkout which highlighted the main customer pain points. Resulting in an increase in app conversion

What I done

  • Customer interviews & testing
  • Continous discovery workshops
  • Usability testing
  • Journey mapping
  • User flow creation
  • Wireframes
  • Hi-fidelity mockups
  • Prototypes