Working as a UX/UI designer within various cross-functional product teams. From optimising the core customer journey to designing internal tooling

Kieran Anderson - Senior Product Designer London - Travel UX and UI Design

Projects I was involved in

Genius partner churn

Kieran Anderson - Senior UX/UI Designer London - UX and UI Design


Genius property partners had a high churn rate of joining Genius and leaving within a few days

I was tasked, as part of a multi disciplinary team to find out why the churn rate was so high and how we can solve the problem

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iPad filter usability

Kieran Anderson - Product Designer London - UI Design


Filter usage much lower for iPad users than desktop, resulting in fewer bookings


Filter usage always results in higher conversion so we checked analytics to see why iPad users were filtering less. We discovered a flaw in the usability of filtering as they had titles which expanded when tapped

Watching user videos through Hotjar of users interacting with the filters


Quick win by removing the accordion effect of the filter titles to allow more space for fingers to select the top filter

What I done

  • User interviews
  • On site user research
  • Usability testing
  • User flow creation
  • Wireframes
  • Hi-fidelity mockups
  • Design thinking workshops
  • InVision prototypes
  • HTML, CSS & JS